Mike MurphyAI Handyman
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Episode 49

The Instagram Stories Show

August 12, 2016 ·

Ep49: The Instagram Stories Show Instagram Stories 101 Episode Summary: What is Instagram Stories? How is it different than Snapchat? How Do You Use It? How can podcasters and content creators benefit from it?

Episode Summary: Instagram Stories 101 — the Facebook/Snapchat backstory behind why it exists, how it differs from Snapchat, and 6 real benefits for podcasters and content creators looking to build an audience.

What You’ll Learn

  • The Facebook/Instagram/Snapchat backstory behind why Instagram Stories exists
  • How Instagram Stories differs from Snapchat, and why Instagram builds audience faster
  • 6 real benefits of using Stories for reach, authority, and brand awareness
  • Simple content ideas to start posting Stories today

The Podcaster’s Toolkit (Mike’s Favorite Things)

Tools, gear, resources, tips, and tricks. Have a favorite tool or resource? A gear question? Reach out: mike@mikemurphy.co.

Resource of the week: Auphonic — browser-based audio post-processing, easy and high quality.

Featured podcast of the week: The Podcast Engineering Show, hosted by Chris Curran — specifically Episode 21: Georg Holzmann (Auphonic founder).

The Instagram Stories Show

History lesson: Facebook bought Instagram in 2012 for $1 billion. A year later, in 2013, Facebook tried to buy Snapchat for $3 billion — Snapchat said no. Snapchat is now valued at over $20 billion, and Facebook (now valued at over $350 billion) simply built its own version and called it Instagram Stories — nearly identical to Snapchat in format.

How to Use Instagram Stories

Two quick video walkthroughs: How to Use Instagram Stories and How to Add Your Camera Roll to Instagram Stories.

Instagram vs. Snapchat

Instagram: easier to build an audience on, since it starts from an existing follower base. Snapchat: takes a lot more work to grow from scratch.

Benefits of Using Instagram Stories

Reach (building an audience), networking, brand awareness, marketing products and services, establishing authority, and teaching/helping others.

Ideas to Get Started

Be yourself. Show behind the scenes of a business or workflow. Teach. Share genuinely valuable tips. Be a person of value — authentic, genuine, real. Don’t overthink it — keep it simple.

Show Notes & Links