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Episode 37

The Instagram Show

May 20, 2016 ·

Ep37: THE INSTAGRAM SHOW All about Instagram Episode Summary: What is Instagram? How Do I use it? How can you use Instagram to promote your podcast?

Episode Summary: What Instagram is, how it fits into a real photo and editing workflow, and 9 concrete tips for podcasters looking to promote their show through it.

What You’ll Learn

  • Quick Instagram FAQ: history, user base, and photo/video specs
  • The full photo and photo-editing workflow used for Instagram
  • A go-to hashtag set and how to compile your own
  • 9 concrete Instagram tips built specifically for podcasters

Ask Mike Anything: Voice & Audio Apps for Promotion

Today’s question came via email from Vivian Carrasco of The Turning Inward podcast: Question: what’s the difference between all the voice apps like Anchor and Clammr, and which ones are worth using?

Answer: Two favorites for podcast marketing and promotion: Clammr (24-second soundbites) and Adobe Voice — since renamed Adobe Spark Video (as of May 2016), which mixes in photos and video.

Instagram FAQ

  • Started in 2010
  • A photo and video social media app for iOS and Android
  • 400 million active users, up from 90 million just 3 years earlier
  • Bought by Facebook for $1 billion in 2012
  • 29% of the US population over 12 uses Instagram
  • More than 80 million photos uploaded daily
  • 3.5 billion daily likes
  • Photos no longer have to be square — any aspect ratio is permitted
  • Videos up to 1 minute long

Why Instagram Gets Used Here

Marketing, personal creativity and development, networking, and simply a love of photography.

How Instagram Gets Used

Workflow: shoot on a Canon T5i, edit in Adobe Lightroom and Adobe Photoshop, and use AirDrop to move photos to an iPhone for final posting.

Related iOS apps: Adobe Post — since renamed Adobe Spark Post — plus Over, Boomerang and Hyperlapse (both by Instagram), VSCO (popular), Snapseed (a great photo editor), and PicsArt.

Photo tip 1: export photos to Instagram at 2048x2048px. Photo tip 2: the Dehaze filter in Lightroom and Camera Raw is the secret sauce. Done is better than perfect: don’t obsess over editing every Instagram photo.

Hashtags

Look at what others in the niche use and compile a personal set. This text-replacement shortcut makes adding hashtags fast. Main hashtag set used here: #learn, #create, #moveforward, #unplugged, #onemanband, #podcaster, #podcasters, #podcasts, #howtopodcast, #podcastlife, #podcasting, #audio, #gear.

Engage

Search for people, search by clicking hashtags, and genuinely like, comment, and say hello to people.

Instagram Tips for Podcasters

  1. Post regularly and stay consistent with look and style
  2. Use the right hashtags
  3. Be social — follow people, like photos, leave comments
  4. Use video — Snapchat, Boomerang, Hyperlapse, or any format
  5. Promote each episode on release day; tag guests and ask them to promote too
  6. Use Instagram to find future guests
  7. Interact with hosts of shows worth being a guest on
  8. Cross-promote across other channels
  9. Run Instagram contests

Follow along on Instagram: @mikeunplugged

Show Notes & Links