Episode 96
The Video Show
July 7, 2017 · Mike Murphy
EP96: THE VIDEO SHOW The 5 ways I use video for my online business today and my strategy and focus for video for the second half of 2017. Episode Summary: What are the 5 categories types I create video for my business? What types of videos do I currently create? What is my moving forward video plan for the summer and remainder of the year? Along with helpful resources, tips and tricks and ideas to inspire you to take your video production and content creation up a notch.
Episode Summary: A mid-year, behind-the-scenes look at the 5 ways video powers Mike Murphy LLC today, and the strategy and focus for video through the second half of 2017.
What You’ll Learn
- The 5 categories video serves for Mike Murphy LLC: branding, promotion, education, marketing, revenue
- What’s currently being made in each category, and the mobile gear used to make it
- The moving-forward plan for each category through the rest of 2017
- Why podcast promo teasers get repurposed across every channel, not just posted once
Technology and trends move fast, so this episode is a mid-year check-in on the video strategy — shared to help you better promote your own podcast, personal brand, and business.
The 5 Main Ways Video Gets Used
Personal branding, podcast promotion, education, advertising & marketing, and revenue generation.
Personal Branding
The core of the business — building around a name and a person. Podcasting/audio and video remain the two most intimate, effective ways to promote a personal brand.
Currently making: Instagram Stories, Facebook & Instagram Live, and daily quick tips on YouTube.
Mobile tools used: DJI Osmo, Manfrotto Pixi Tripod, MeFoto Sidekick 360, Rode VideoMicro, Manfrotto Lumimuse LED light.
Moving forward: more documentary and vlogging-style content.
Podcast Promotion
Currently making: a weekly teaser video built in Adobe After Effects for each episode, shared across the website, YouTube, Facebook, Instagram, and Medium. Side tip: always link back to the actual episode.
Moving forward: break each episode into bite-sized clips instead of one single teaser, to generate more interest per episode.
Education
Tutorial videos that go deeper than the daily quick tips.
Currently making: daily quick tips, plus product demos and tutorials.
Moving forward: more gear and product demos aimed specifically at podcasters and content creators.
Advertising & Marketing
Direct marketing through video ads.
Currently making: boosted Facebook and Instagram ads and promos, aimed at reaching a larger audience.
Moving forward: more promo videos advertising the podcast, website, and channels to build broader buzz.
Revenue Generation
Currently making: a couple of animated tool videos for local businesses, plus promo videos for t-shirt designs.
Moving forward: more products aimed at podcasters and creators, each promoted with its own branded video.