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Episode 81

The Content Whiteboard Show

March 24, 2017 ·

EP81: THE CONTENT WHITEBOARD SHOW The Content Creator Blueprint Episode Summary: What type of Content Can You Make? What are Examples of Each Type of Content? Where do you put the content after you make it?

Episode Summary: The content creator blueprint — the 3 types of content you can actually make, real examples of each, and exactly where to publish them once they’re finished.

What You’ll Learn

  • The 3 core content types: audio, video, and writing
  • 10+ concrete examples of video content alone, from Q&As to livestreaming
  • Where each content type actually gets distributed, platform by platform
  • The difference between content creation and content marketing

Goal of this episode: see the big picture of content creation clearly enough to make smarter, more strategic decisions about what to make and where to put it.

Content creation is simply the act of making digital content to share or publish online. Content marketing is the strategy of using that content to promote a brand, product, or service — built on the idea that valuable content earns relationships and trust over time.

Part 1: What Type of Content Can You Make?

Audio, video, and writing.

Part 2: Examples of Each Type

Audio: podcasting, audiobooks, audio snippets or voice recordings.

Video: behind-the-scenes footage, Q&A videos (live or recorded), about-me/talking-head videos, documentary-style promo videos, tutorials and explainer videos, sellable classes or courses, webinars, gear reviews and product demos, daily vlogging, and web broadcasting/livestreaming.

Writing: blogging, books, email newsletters, and white-paper articles/how-tos.

Part 3: Where Does the Content Go?

Audio:

Video: website or blog, YouTube, Wistia, and social media channels.

Writing:

Show Notes & Links