The Freelance Services Show

Episode Summary: The Mike Murphy LLC master list of services — a big-picture content marketing blueprint, followed by the detailed menu of freelance services actually on offer.

What You’ll Learn

• The full content marketing blueprint across website, writing, video, audio, and social media
• How each social platform fits into a small brand’s content strategy
• The complete Mike Murphy LLC menu of freelance services
• Why coaching and consulting starts with strategy questions, not tools

Part 1: The Content Blueprint

Website & blog: the home base for content — blog, portfolio, e-commerce and product pages, podcast pages, social media integration, lead generation and email list building, Google Apps for Work (G Suite), and affiliate marketing.

Writing: blogging, how-tos, tutorials, and articles; email newsletters; content published on Medium.com; authority building and networking via LinkedIn Pulse; guest blog posts and cross-content marketing with vendors and competitors; self-publishing and eBooks.

Video: tutorials and screencasting, educational videos, promo videos, explainer videos and animations, gear and product reviews, daily vlog-style behind-the-scenes content, sellable courses, Q&A/AMA content, live-streaming and live event coverage, and general social media video.

Audio: podcasting, coaching and training audio, live event and conference podcasting, audio content repurposed for YouTube, and audiobooks (ACX).

Social media — the hub of most small brands’ content strategy:

• Instagram: sponsored ads, Stories, Live, daily posts, collaborations, event promos.
• Facebook: ads, pages, private groups, events, Marketplace, Facebook Live, and (at the time) upcoming Facebook Stories.
• Twitter & Periscope: livestreaming and event coverage, authority branding, and client/customer communication.
• Snapchat: effective for businesses targeting a 13–30 audience, including custom geo-filters.
• LinkedIn: Pulse for articles, plus networking and podcast promotion.
• Pinterest: genuinely powerful for many business types.
• Etsy & YouTube: additional channels depending on the business.

Part 2: Menu of Services

Coaching & consulting: helping people figure things out — content strategy, defining goals, identifying the target audience and the best way to tell their story, maximizing value delivery, choosing the right social channels and content types, repurposing content, and identifying the right tools and resources (Adobe Creative Cloud, FreshBooks, and social scheduling tools like Buffer, TweetDeck, Hootsuite, or Meet Edgar).

Podcasting: podcast consulting and setup, gear and equipment training and recommendations — the single most common request, handled with affiliate revenue in mind.

Photo & video services: course creation, production and training (screencasting and animation), tutorial script writing and production, video production and audio capture, and photography services including editing and training.

Design & graphics: Photoshop and basic graphic design help, training, support, and feedback.

Web & tech: WordPress web design, domain and hosting setup, WordPress caretaker services, Google Suite setup, email newsletter setup and design, Mac and iOS troubleshooting, blog help and content creation, and Adobe Creative Cloud training.