Episode 70
The 2017 Roadmap Show
January 6, 2017 · Mike Murphy
Ep70: The 2017 Roadmap Show The 2017 Mike Murphy LLC Roadmap Episode Summary: Goals & Content Schedule Revealed If you don't know where you are going, any road will get you there.
Episode Summary: The first-ever annual roadmap episode — Mike’s 2017 theme of simplicity, the full list of business priorities, and a concrete content schedule for the year ahead.
What You’ll Learn
- The 2017 theme: simplicity and minimalism, physically and mentally
- The full list of Mike Murphy LLC business priorities for the year
- A concrete weekly/monthly content schedule across podcast, video, writing, and social
- Why the annual roadmap episode became a recurring tradition (later referenced in ep100, ep121, and ep122)
“If you don’t know where you are going, any road will get you there.”
Setting the Tone for 2017
Simplicity — a personal version of minimalism. Clutter-free physical and mental environments: selling off unused stuff, giving away unworn clothes, cleaning out junk drawers, organizing and backing up hard drives. Tip: Facebook Marketplace is a great outlet for selling things.
Santosha — contentment and satisfaction, or more precisely, being totally satisfied desiring nothing beyond the fundamentals, doing one’s best, and accepting the results of that effort.
Business Priorities for 2017
Generating income & marketing services: brainstorm sessions for creative entrepreneurs and small brands, WordPress caretaker and concierge work, Photoshop concierge services, website installs, and Google Apps for Work installs.
PodcasterToolkit.co: add content and continue building out this side project.
Tutorials & classes: more videos and classes for YouTube, Skillshare, and personal sales.
Video: stays a big priority — livestreaming and video creation continue to increase, video editing skills and workflow get sharpened, a simple promo video introduces the business, and more off-the-cuff, motivational-style videos get made.
Social media priorities: Instagram, Facebook, LinkedIn, Pinterest — livestreaming on Instagram and Facebook stays consistent and frequent.
Writing: continued regular Medium posting, plus LinkedIn and PodcasterToolkit.
Book: written in 2017 (a goal that, per later episodes, didn’t fully materialize on schedule).
Content Schedule for 2017
- Podcast & newsletter: 1 per week
- Tutorials & YouTube: up to 2 per week
- Blog, LinkedIn & Medium.com articles: up to 2 per week
- Social media (Instagram): 7 days per week
- Live video (Instagram or Facebook): 3 times per week
- Skillshare classes: 3 total
- Personal class to market and sell: 1
- Book: 1