The Guest Interview Show

Episode Summary: 5 real benefits of being a guest on other podcasts, and 5 concrete tips to actually prepare for the appearance — a genuine lead-generation channel most podcasters underuse.

What You’ll Learn

• 5 real benefits of being a guest on other people’s podcasts
• 5 concrete tips for preparing to be a good guest
• Why guest interviews are a genuine lead-generation and revenue channel
• A recommended tool for backing up data

Ask Mike Anything: Backing Up Data

Question: What’s recommended for backing up data?

Answer: Backblaze.

5 Benefits of Being a Guest on a Podcast

1. Build authority. Position yourself as an expert in front of a new audience.
2. Grow your own audience and listener base. Most podcast listeners subscribe to multiple shows, so gaining new listeners with every interview is likely — especially on shows covering similar ground.
3. Networking. A guest appearance grows a professional rolodex fast.
4. Confidence & communication skills. The more you get out there talking about yourself and your brand, the more confident and skilled you become at it. A genuinely underrated benefit.
5. Revenue. Episode 28 covered just how expensive running a podcast can be — guest interviewing is a great way to generate leads and sell products and services. A good reminder that having actual products and services to sell is worth prioritizing.

5 Tips to Prepare to Be a Guest on a Podcast

1. Be prepared. Enough said.
2. Organize your assets. Make it easy for the host and audience to spread the word about you.
3. Handle the tech. Get everything ready ahead of time and confirm it works.
4. Be professional. Dress for success and represent your brand properly, even on audio.
5. Listen and show gratitude. Just be yourself, and be genuinely nice.

Music: “Life of Riley” & “Wallpaper” (incompetech.com).

Show Notes & Links

• Backblaze

Related Episodes

• Episode 28: The Green Show