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Episode 18

The Roadmap Toolkit

January 8, 2016 ·

Ep18: The Roadmap Toolkit Show The 2016 Roadmap Toolkit for Mike Murphy Co. Episode Summary: A brief recap of my 2016 Roadmap The tools I will use to implement and stay on course

Episode Summary: A brief recap of the 2016 Roadmap and the exact tools used to implement it and stay on course all year — plus a recommended lavalier mic setup for better iPhone audio.

What You’ll Learn

  • A brief recap of the 2016 Roadmap, goal by goal, with real actions attached
  • The exact tools used to build the roadmap and stay on track all year
  • A recommended lavalier mic setup for better iPhone/Periscope audio
  • Two great external resources for running your own annual review

Download the 2016 Roadmap PDF — see Episode 17 for the full roadmap this episode recaps.

Ask Mike Anything: Better Audio for iPhone Periscope

Question: How do you get better audio when using an iPhone for Periscope?

Answer: The Rode SmartLav+ is the recommended microphone — it works with all iOS devices.

Rode Smartlav+

Rode SmartLav+ Lavalier Microphone.

Recommended accessories: the Rode SC3 3.5mm TRRS to TRS Adapter (for use with other devices — cameras, the Zoom H6), the Rode VXLR Adapter, and the Rode SC6 Dual TRRS Input & Headphone Output for Smartphones.

Priorities of 2016

  • Goal: improve podcast quality and take audio production skills to the next level. Action: ask for feedback and help in Google+ groups, study, and practice.
  • Goal: make more video and written tutorials, and improve video skills. Action: commit to one video tutorial per week, and keep studying video editing.
  • Goal: increase networking and build relationships in the podcast community. Action: serving hours on social media, plus direct contact.
  • Goal: drive more website traffic and grow the email list. Action: increase the number of lead magnets and calls to action.
  • Goal: repurpose content more consistently. Action: turn 2015 episodes into blog posts and tutorials, and reuse Blab content.
  • Goal: monetize. Action: more product videos for affiliate links and courses.

Social Media Plan

Twitter: 5 tweets/week. Facebook: 2 posts/week. Instagram: 3-5 posts/week. Pinterest: 1/month. Blab: Open Mike Night, Mondays at 9pm EST. Serving hours: 2 hours/week.

Tools Used to Create the 2016 Roadmap

Scrivener — professional writing software used for every podcast script and more. Workflowy — an easy, powerful web-based outliner.

Tools Used to Stay on Track

Asana — free project management web app. Trello — free organization web app. Accounting: Wave Accounting, Xero, FreshBooks. Google Apps for Work — the glue holding the whole business together.

More Annual Review Resources

Caleb Wojcik’s 2015 Annual Review — genuinely great stuff. How to Conduct Your Own Annual Review, from The Art of Non-Conformity, referenced in Caleb’s post.

Music: “Life of Riley” & “Wallpaper” (incompetech.com).

Show Notes & Links