Episode 125
The LinkedIn Show
January 26, 2018 · Mike Murphy
EP125: THE LINKEDIN SHOW Today is Part 1 of 3 Social Media Mini-Series. Episode Summary: What is LinkedIn? Why should content creators be on LinkedIn in 2018? Where do you start? What is most important? What type of content should you create? How often should you post on LinkedIn?
Episode Summary: Part 1 of a 3-part social media mini-series with livestreaming expert Ross Brand — this episode covers LinkedIn, why content creators should be using it, and where to focus first.
What You’ll Learn
- Why LinkedIn was becoming more of a content-creator platform in 2018
- Key LinkedIn facts and demographics at the time
- Expert advice from livestreaming pioneer Ross Brand on where to focus first on LinkedIn
- A simple LinkedIn content strategy: post your best niche-relevant material once a day
This is part 1 of a 3-part social media series with special guest Ross Brand from LivestreamUniverse.com, covering LinkedIn, Twitter (Episode 126), and Facebook Live (Episode 127) for content creators, personal brands, and online businesses.
Special Guest: Ross Brand
Ross Brand is a pioneer in the livestreaming field — both a prolific content creator and a thought leader on leveraging live video to grow a business or brand. He made the transition from terrestrial radio to livestreaming, founding LivestreamUniverse.com to showcase and empower other live video creators. Named the world’s #1 livestreaming expert to follow on social media by Klout and one of “5 live video experts to follow” by Switcher Studio, Ross has spoken at Summit Live, Summit on Content Marketing, and NYU’s Division of Programs in Business.
About LinkedIn
LinkedIn is a professional networking platform geared toward job seekers and business connections, built around profiles that function as resumes or bios. Tagline: “Relationships Matter.” Founded by Reid Hoffman in 2002, launched in 2003.
“If you aren’t embarrassed by the first version of your product, you shipped too late.” — Reid Hoffman
That echoes one of Mike’s own favorite principles: done is better than perfect. Just start.
Facts about LinkedIn at the time: LinkedIn acquired Lynda.com in 2015 for $1.5 billion; Microsoft acquired LinkedIn itself for $26.2 billion in 2016. 530 million users, 70% outside the US, 40 million students and recent grads, 57% male / 44% female, 41% of millionaires use it, the average CEO has 930 connections, 5.5 million accountants are on the platform, 44% of users earn over $75,000/year, and 3 million active job listings. Profiles with professional headshots get 14x more views and 36x more messages. The most overused profile word, then and for years prior: “Motivated.”
Q&A With Ross Brand
Why should creators use LinkedIn in 2018? LinkedIn was shifting toward more of a content-creator platform with the addition of video, and relatively few creatives were using it that way yet — meaning it was easier to stand out.
What should someone focus on first? The profile itself — that’s where to put initial effort, whether starting fresh or updating an existing account.
What content strategy works, and how often should you post? Share your best material related to your niche or industry, and post about once a day.
A big thank-you to Ross Brand for sharing his LinkedIn expertise.