The Wellness Show

EP124: THE WELLNESS SHOW Today I take you behind the scenes of The Mike Murphy 90-day Health & Wellness Project. Episode Summary: An overview of the project My personal goals at the start of the project My business goals for my client My content strategy and approach The tools and resources used to document the project.

Episode Summary: A behind-the-scenes look at the Mike Murphy 90-Day Health & Wellness Project — a content-marketing case study built around getting into shape at a local spin studio, told through personal goals, a client win-win, and the gear used to document it all.

What You’ll Learn

Why Mike sees physical and mental health as foundational to business success
The 90-day Health & Wellness Project with Cycle Guroo, a Naples, FL spin studio client
Mike’s personal goals and the client’s business goals for the project
The gear used to document the project in video, audio, and text

“To keep the body in good health is a duty, otherwise we shall not be able to keep our mind strong and clear.” — Buddha

Health as the Foundation

There’s no doubt in Mike’s mind that the secret to success in business and happiness in life is health — physical and mental both. School and work culture tends to prioritize hard work and grades over movement and creative outlets, but a balance of both is the winning combination.

Current state, in summary: decent shape for 48, but with room to improve — chronic back issues from a lifetime of bad posture, and occasional breathing trouble that comes with it.

Routine: 15–20 miles of biking daily, plus at least 5 miles of walking. Eating leans healthy and light by preference, not discipline — no fast food or fried food in recent memory. Even with a laid-back approach to exercise, back pain, headaches, and stress are present and mostly ignored rather than addressed.

The logic: elevate physical and mental health to an optimal state alongside sharpening content and education skills, and the result is a genuinely unstoppable combination. People are drawn to confidence and positive energy — and good physical and mental health is where that comes from.

“A journey of a thousand miles begins with a single step.” — Lao Tzu

The 2018 Mike Murphy Health & Wellness Project

Background: Mike had been consulting for Cycle Guroo, an indoor cycling/spinning studio in Naples, FL, on content marketing and social media strategy to drive local business and position the studio as the place to build physical and mental health through exercise, empowerment, and confidence.

What is spinning? A high-intensity stationary-bike workout with a tension wheel simulating hills, loud music, colored lighting, and an instructor calling out direction and encouragement — closer to a concert than a gym class.

The project: a 90-day exercise program at the studio (ending April 15, 2018), documented start to finish in audio, video, and text across Instagram Stories, this podcast, and eventually YouTube and livestreams. The content does double duty — building Mike’s personal brand while serving as a real case study and transformation proof for the studio to use with prospective clients.

Personal goals:

A solid early-morning routine to boost productivity all day
Positive mindset and genuine happiness
A leaner, stronger upper body
Less back pain
Better breathing and cardio
More natural energy and focus
A stronger personal brand from inspiring and encouraging others

Client goals:

A genuine win-win — real value delivered, not just a favor
Local buzz and increased client volume for Cycle Guroo
Spotlighting what makes the studio different: high energy and positivity
Simple, innovative ways to create and distribute content that improves the experience for current and prospective clients

Content Strategy & Approach

Keep it simple to avoid losing momentum: capture video every day at class, bring Instagram Stories viewers along, and cut small clips for Instagram and Facebook. Written content goes to Medium.com and Facebook as inspirational/motivational material.

For the client side, the approach is instinct-driven — observing real friction points and turning them into content. Example: multiple new visitors mentioned getting lost finding the studio, a common enough problem that it became the seed for a strategy — brainstorm the 100 “obvious” things that aren’t obvious to a first-timer (hours, location, footwear, water bottles, purchasing) and turn them into Q&As and livestreams covering the fundamentals. Small, unglamorous details like these are often the most effective marketing content.

Gear Used to Document the Project

Conclusion

None of this — success, happiness, health — happens without showing up and starting. Work will always demand more time than there is, and it’s easy to let exercise and health slide in the process; noticing that pattern and putting the brakes on was the actual trigger for this project. To be continued: the story doesn’t have an ending yet, only a beginning. If there’s something worth starting — a podcast, a blog, a fitness goal, a career change — the smallest first move is usually enough to build real momentum.

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