The Concierge Show

EP117: THE CONCIERGE SHOW Today's episode is a blueprint of how I started my new side hustle, Murphy Concierge. Episode Summary: What is Murphy Concierge? Why did I start it? What steps did I take to get started? What tools and resources did I use? What are my goals for Murphy Concierge?

Episode Summary: A full blueprint of how Mike launched his side hustle, Murphy Concierge — a local tech-handyman service — covering the why, the exact tools and steps used to get it off the ground, and the revenue goals behind it.

What You’ll Learn

What Murphy Concierge is and why Mike started it as a local tech-handyman side hustle
The exact steps and tools used to launch the business: domain, website, logo, invoicing
What a side hustle is, and two podcasts to learn more about building one
Mike’s revenue goal and the math behind his introductory hourly rate

Who this episode is for: anyone looking to add a side hustle alongside an existing business or full/part-time job.

What is a side hustle? Per Entrepreneur Magazine: “A side hustle is a way to make some extra cash that allows you flexibility to pursue what you’re most interested in. It can also be your true passion – a chance to delve into fashion, travel or whatever it is you care about the most without quitting your day job.”

Podcasts about side hustles worth checking out:

Side Hustle Nation by Nick Loper
Side Hustle School by Chris Guillebeau

What Is Murphy Concierge?

A local side hustle helping people fix their iDevices and Macs, plus troubleshooting, fixing, and training for digital products and online tools. Tagline: The Tech Handyman. Site (in progress at the time): murphyconcierge.com, email: mike@murphyconcierge.com.

Why Start This Side Hustle?

To help pay the bills while building the online personal brand and business — and because it’s a service Mike already does and loves, just one he hadn’t been marketing until now.

Steps and Tools Used to Get Started

Deciding to start:

Secure a domain name via GoDaddy
Check social handle availability with Namecheckr

Building the website:

Point the domain at SiteGround (the web host used at the time)
Install WordPress.org
Download and install the Divi WordPress theme
Set up Google Workspace to send/receive mail at mike@murphyconcierge.com
Create a logo using Adobe Illustrator

Logo & Brand Resources

Canva (free)
Logo.squarespace.com ($10)
Color palettes: Adobe Color, Coolors
Business cards: Adobe InDesign or Canva
Digital business cards: Adobe After Effects, Keynote, ScreenFlow, or Camtasia
Invoicing: FreshBooks (main tool), PayPal, Square, Stripe (for web)

Goals for Murphy Concierge

Enjoy the work and generate $5,000/month. At an introductory rate of $75/hour, that works out to roughly 66 jobs a month, or about 2.2 per day.

Marketing tool mentioned: NextDoor (iOS/Android)

Content

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