Episode 111
The G Suite Show
October 20, 2017 · Mike Murphy
EP111: THE G SUITE SHOW Today we look at one of my favorite services, G Suite and why I think it is a no-brainer and a must-have for nearly all brands and businesses. Episode Summary: What is G Suite? How does G Suite work? What are the key features and benefits of using G Suite for brands and businesses? How do you install or get started using G Suite?
Episode Summary: A rundown of G Suite (now Google Workspace) — what it is, how it works, and why professional email and the full Google office suite are a near-must-have for any brand or business.
What You’ll Learn
- What G Suite (now Google Workspace) is and why it beats a personal email address for business
- How G Suite works under the hood: MX records pointing your domain’s email to Google
- The full feature set: unlimited aliases, unlimited domains, 30GB+ storage, and the full Docs/Sheets/Slides suite
- How to get started, including the 14-day free trial
What Is G Suite?
An all-in-one office and productivity suite from Google, built for small and large businesses, educational institutions, nonprofits, and anyone with a website. The headline feature: the power of Gmail running on your own domain, paired with an entire suite of office and communication tools comparable to Word, PowerPoint, and Excel — all branded to your business.
Cost: free to set up, then $5/user/month (or $60/year). A 14-day free trial with 20% off is available at signup.
How Does G Suite Work?
It’s a bundle of services accessible from any web browser. Setting it up means changing your domain’s DNS settings — specifically the MX records — to point your domain’s mail routing to Google. Once that’s done, you can send and receive mail as you@yourdomain.com.
Email Options When Starting a Business
- Personal email (not ideal) — Gmail, Outlook, Yahoo, Hotmail, AOL. Something like
mikemurphyllc@gmail.comworks technically, but it doesn’t read as professional. - Hosting-provided email (better, viable for some) — most hosts (GoDaddy, Bluehost, HostGator) offer email through their cPanel. An improvement over personal email, but still less reliable than Gmail.
- G Suite (the best by far) — the full power of Gmail, running on your own domain.
Email is still the backbone of most businesses — it’s worth using the most reliable, trustworthy option available rather than treating it as an afterthought.
G Suite Features
- Gmail — customized to your business, with unlimited aliases (the part before the @, e.g.
sales@,info@,support@, all routing wherever you want). - Unlimited domains — add as many domains as needed under one account, useful for testing a new product or business idea without a second subscription.
- 24/7 support from Google.
- Storage — 30GB free per user via Google Drive (Dropbox-equivalent), upgradeable to 1TB for $10/month, or unlimited for multi-user accounts.
- Office & productivity — full replacements for Word, Excel, and PowerPoint, accessible from any browser, with easy sharing and real-time collaboration and no version-conflict headaches.
- Security & administration — centralized control over billing, permissions, and user accounts; add or remove employees, reset passwords, and secure organization files from one place — essentially a lightweight IT department.
- App Store — mostly free add-ons that integrate with accounting software and CRMs you may already use.
What’s included:
- Gmail — second to none.
- Calendar — shared and personal, essential for any business.
- Drive — Dropbox-equivalent, for backup and large file sharing.
- Docs — Word equivalent.
- Sheets — Excel equivalent.
- Slides — PowerPoint equivalent.
- Forms — great for surveys.
- Google Hangouts — Skype-on-steroids.
- Google+ — largely dead as a social network by this point, but still relevant for local discovery.
Google products tend to look minimal at first glance but pack a real punch once you dig in — it takes new users a little time to adjust, but the reliability and ease of use are hard to beat.
How to Get Started
Easiest path: sign up during website setup with Squarespace, WordPress.com, or Bluehost. Or sign up directly for the 14-day trial and follow the setup instructions — that’s how Mike originally learned it. Full-service setup is also available directly from Mike, usually completed in 2–3 days.