AI Unplugged · by Mike Murphy · sent November 13, 2026 · Issue 084
Claim Your Business in ChatGPT
OpenAI launched Businesses in ChatGPT in beta, so owners can now claim and verify their business profile and see how people find them in ChatGPT.
🌲 Agent Evergreen Build Log
Hang in there, I haven’t forgotten about you. Thanks for following along!
- Waitlist Signups: 5
- Read the full manifesto: mikemurphy.ai/articles/agent-evergreen-manifesto
- The Founding waitlist: mikemurphy.ai/evergreen
🗞️ AI News of The Week: Businesses in ChatGPT
You can now claim your business in ChatGPT.
OpenAI has launched Businesses in ChatGPT in beta. Business owners use a new tool called Business Hub to claim their profile and keep their information current. To prove you own the business, you verify it with a business phone number, email address, website domain, or Shopify account.
Business Hub also shows how people find you in ChatGPT: how often you’re mentioned, how many people click to your website, and the topics that come up in those conversations. Eligible U.S. online stores and service businesses can also publish a free Business Agent that answers customer questions.
OpenAI says that claiming a profile does not guarantee better placement in ChatGPT’s answers.
🧠 AI Term of The Week: Runbook
Definition: A runbook is a written, step-by-step set of instructions for a task you do again and again, so a person or an AI agent can do it the same way every time.
Explain Like I’m 5: A runbook is a step-by-step recipe book for computers and websites. Just like a recipe tells you how to bake a cake, a runbook tells tech workers how to fix a broken computer or keep a website running smoothly.
Real examples:
- A creator writes a runbook for publishing a video, and an AI agent follows it to make the description, chapters, and blog post.
💬 Quote of the Week
“What you do speaks so loudly that I cannot hear what you say.” — Often attributed to Ralph Waldo Emerson
🧰 AI Tool of The Week: Nod by n8n
What is Nod: Nod is a free, open-source personal AI agent from n8n for busy people who want help with everyday errands on real websites and apps.
What it does:
- Works across Gmail, Calendar, Slack, Notion, and the web with its own computer and browser.
- Asks for your approval before it sends a message or makes a change for you.
- Runs on your own machine with the AI model you choose, including a ChatGPT Plus or Pro sign-in.
Real-world example: Every morning, Nod reads your messages, calendar, and the client’s latest news, then writes a one-page brief for each call.
Nod is a research preview for Mac, with Windows and Linux in preview.
🛠 AI Tutorial Of The Week: How to Turn Video Transcripts into Blog Posts with Claude Code Skills
Description: Learn how I use a Claude Code skill to turn a raw video transcript into a clean blog post draft.
🤖 What You’ll Learn
- What a Claude Code skill is and why it gives consistent results.
- What’s inside a
SKILL.mdfile, including the front matter and references folder. - How to capture your writing style and voice in a skill.
- How to export audio only, make a transcript, and run the skill with a forward slash.
Mike Murphy — The AI Handyman 🧰 Helping creators & small businesses turn their content & documents into AI-powered tools.